TV continues to be the most effective and trusted advertising platform there is. As a nation, on average we watch more than 3.5 hours of TV a day, delivering more profit per £ spent than any other form of advertising.
Ask anyone to name their favourite ad and it’s most likely a TV ad. This popularity translates into effectiveness. An independent study by Ebiquity and Gain Theory found that TV consistently outperforms other media in generating profit and is typically more than twice as effective as the next best performing medium.
The beauty of AdSmart is you don’t have to track your audience by channel, time or programme; your ad only plays out when your selected audience is watching, so you can be sure every penny counts.
If you are an Isle of Man based organisation looking to run an AdSmart campaign beyond our shores, we know how to help you specifically target your audience via Sky AdSmart. The award-winning platform allows you to select households based on factors like age, location and affluence. AdSmart’s precision radically reduces the costs, making TV advertising possible for almost any business.
We can work with you on the ad concept and production, securing the necessary ClearCast approval and sending the campaign live. Feel free to contact us if you would like to talk through the full Sky AdSmart package.
Sky Ad Smart offers advertisers the flexibility of a minimum contract length of one month.
With Sky Ad Smart, advertisers benefit from the ability to modify their creative adverts within the contract period. This flexibility ensures that campaigns stay relevant and effective, allowing advertisers to respond to changing market conditions, audience preferences, or specific promotional goals.
Advertisers are required to make the complete payment for their chosen Sky Adsmart services before the campaign commences.
After signing your contract, our next step will be to discuss the logistics of supplying your advert. We will ensure a smooth and efficient transition from contract agreement to the actual broadcasting of your advertisement. Before your advertisement goes live with Sky, it will undergo an approval process overseen by Clearcast and will be checked against the UK Code of Broadcast Advertising. Clearcast, an organization responsible for the pre-approval of television commercials in the UK, which ensures that your advert complies with industry standards and regulations.
Yes, from scriptwriting to filming and editing, our production team will work closely with you to ensure that your TV advert effectively communicates your message and resonates with your target audience.
“Digital advertising screens provide a versatile and impactful means of communicating messages to a wide audience, making them a popular choice for advertisers seeking effective and dynamic promotional channels.”