Bus advertising provides continuous exposure to a wide range of people throughout the day. Unlike other forms of advertising that may be fleeting or easily ignored, bus advertisements are hard to miss. They can capture the attention of people waiting at bus stops, walking on pavements, or driving alongside the buses.
Isle of Man Transport operates a modern fleet of buses which are clean, fully accessible and equipped with free WiFi for all passengers. The Island’s buses are constantly on the move, providing a lifeline service for all our towns and villages. This mobility provides advertisers with the advantage of taking their message to various Island communities, maximising the reach and impact of their campaigns.
What’s more, bus advertising can be a cost-effective advertising option when compared to other media, such as television or radio. It offers broad exposure at a much lower cost, making it suitable for businesses with a modest marketing budget.
* Figures published Department of Infrastructure and correct as 31/10/2023.
Our standard contract periods are 4, 13, 26, 52 and 72 weeks, but we have the flexibility to create a bespoke package that is ideally suited to your campaign goals and budget.
Of course, you can change your Bus advertisement(s) as often as you wish. For the internal and external advertising panels, production and installation will take between 7-10 days from receipt of your approved artwork. We will provide you with a quotation for the production fees for your approval and send you a photograph of the new advertisement in situ.
Bus advertising is usually invoiced in advance on a quarterly basis, and payment is due within 30 days. Other options are available, just let us know your preference when contracts are being prepared.
When we send you the advertising contract for signature, we will also confirm the artwork specifications for you to share with your designer or advertising agency. If they have any queries, we will readily assist.
Having designed bus advertisements for over 15 years, our in-house team know what they’re doing. To get things started, we would request a meeting to establish priorities, a timeline and budget. We would then submit an estimate for the design and some initial visuals for your consideration.
Yes, the minimum notice period will depend on the length of your contract, but it is clearly explained in the terms and conditions.
“Advertisers can choose from T-sides, Supersides, Bus backs and interior panels, so there’s plenty of creative flexibility. Bus advertising is a powerful medium for building brand awareness, promoting products or services, and reaching a diverse all-Island audience.”
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